Branding 101

Overview

This course will teach you the basics of building and managing a brand, from finding your unique identity to connecting with your audience. Whether you're starting a business or looking to boost your marketing skills, you'll learn practical tips and techniques to make your brand memorable and effective.

Modules:
7 Key Branding Concepts
Start of each quarter:
January, April, July, October
Practical Focus:
Real-world Branding Examples
Certification:
Aimpact Course Certificate

Modules

Definition: Understanding branding and its significance for businesses.

Key Quote: "Branding is not what you say it is. It's what they say it is." - Marty Neumeier

Overview: Explore brand archetypes and how they differentiate your brand.

Application: Utilize brand archetypes to establish a connection with your audience.

Focus: Overview of creating a brand identity, including logo design and visual elements.

Example: Aimpact Studio's brand identity design.

Practical Steps: Learn how to integrate branding into your marketing efforts.

Impact: Understand how branding influences content and creatives.

Key Questions: Ensure your campaign, content, and captions align with your brand strategy.

Importance: Adhering to brand identity guidelines is crucial for consistency.

Elements: Key visual branding components such as color codes (hex, RGB) and typography.

Example: Brand elements utilized by Aimpact Studio.

Evaluation: Reflect on the successful application of your branding through self-reflective questions.

Tools: Utilize resources like Notion templates for effective branding implementation.

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