Content Creation 101

Overview

This course will guide you through the basics of creating compelling content for blogs, social media, and more. Learn how to craft clear, impactful messages, use visuals effectively, and connect with your audience. Whether you're starting from scratch or looking to enhance your skills, this course provides the tools and techniques you need to create content that stands out.

Modules:
7 Key Marketing Concepts
Start of each quarter:
January, April, July, October
Practical Focus:
Real-world Marketing Examples
Certification:
Aimpact Course Certificate

Modules

Explanation of what content creation is and its role in marketing​.

Importance of aligning content with your brand and marketing goals​.

How to develop a content strategy that targets your ideal audience.

Creating content that resonates with your audience and drives engagement.

Overview of how to create a content calendar to organize and plan your content​.

Importance of consistency in content posting to build brand recognition​.

How creative direction shapes the visual and thematic aspects of your content​.

Aligning creative elements like images, colors, and typography with your content goals​.

Exploring different types of content (e.g., blog posts, social media posts, videos) and their purposes​.

Selecting the right format for your content based on your audience and platform​.

Importance of maintaining a consistent brand voice across all content​.

How messaging can enhance brand perception and audience connection​.

Reflecting on whether your content aligns with your brand strategy and goals​.

Evaluating content performance and making adjustments to improve future content​.

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