Marketing 101

Overview

This course is your gateway to understanding the essentials of promoting products and services. Learn how to craft effective marketing strategies, reach your target audience, and measure your success. Whether you're new to marketing or looking to sharpen your skills, you'll gain practical knowledge and hands-on experience to drive results.

Modules:
7 Key Marketing Concepts
Start of each quarter:
January, April, July, October
Practical Focus:
Real-world Marketing Examples
Certification:
Aimpact Course Certificate

Modules

Overview of what marketing is and why it is essential for businesses​.

The role of marketing in driving customer engagement and business growth​.

Explanation of the five core elements of business, with a focus on marketing's role in creating and delivering value​.

How marketing fits into the larger business framework, connecting value creation with sales​.

Importance of identifying your ideal customers and where to find them.

How knowing your audience shapes your marketing strategy​.

Overview of different marketing channels, especially social media platforms, and their effectiveness in reaching your target audience​.

Tips on selecting the right channels based on your target market​.

Importance of content creation in marketing and how to develop a content strategy​.

Discussion on creating a content calendar that aligns with your marketing goals​.

The role of creative direction in ensuring consistency across marketing materials​.

How creative elements like visuals and copywriting contribute to effective marketing​.

How to assess the effectiveness of your marketing strategy by reviewing its alignment with business goals​.

Key metrics and reflective questions to measure marketing success​.

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